Whenever starting a new business, the dilemma on whether to create a Minimum Viable Product (MVP) on iOS or Android is one of the most important factors. MVP enables companies to test their idea using very few resources, prove the assumptions correct, and acquire feedback. The platform selected can have a significant impact on the adoption rates, cost of development and market coverage.
Key Factors To Consider
Check on the following consideration:
1-Target Audience
The first step is to get to know your audience, which in this case, is typically highly affluent audiences in North America and Western Europe. Android on its part controls the global markets especially in Asia, Africa and South America.
2-Development Costs
The development of iOS applications usually implies less variation of devices, and testing and optimization is less difficult. Android development however is subject to the risk of having a fragmented device ecosystem, which could raise the testing costs and times.
3-Time To Market
The hardware uniformity of iOS can be developed and deployed faster. Android, on the one hand, is more flexible but might need more time to make compatibility adjustments.
4-Monetization Strategy
iOS generally generates more revenue per user, because in-app purchases/subscriptions are the bread and butter in your MVP. Android might be more scalable when there should be ad-driven models or a wider reach.
When To Choose iOS
- You are appealing to the high-income or Western markets.
- Your MVP is based on the high-end monetization strategy.
- The issues of speed and simplicity of development are the highest priorities.
When To Choose Android
- Your target market is the developing economies or the international users.
- The wide adoption is the priority in your business model.
- Your MVP can be customized and has a variety of devices.
Conclusion
A global response to the iOS and Android dilemma does not exist. This will depend on your target audience, monetization strategy and long term business objectives. Most successful startups later join both platforms, though, by starting with the most strategically planned option, you are sure that your MVP will make the biggest splash with the smallest resources.